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Is Alexa Ranking Important? How to Improve Alexa?

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Alexa ranking was previously considered essential for Search Engine Optimization by small-scale web business managers. Especially web market managers who wanted to promote their site often saw it desirable to have great Alexa ranking along with high Google page ranks. For Alexa ranking, lower is better, but for Google page rank higher was better (from 0 to 10).

But those days are gone. Google nowadays do not give you a Page rank. But still Alexa page rank is there. From their former simple analytics reports, the Amazon-owned company has become a  full SEO solution. Their actionable analytics now offers 7 days free trial for services and tools as listed below:
  • Competitive Intelligence 
  • Audience Overlap Tool 
  • Competitor Keyword Matrix 
  • Keyword Difficulty Tool 
  • On-Page SEO Checker 
  • SEO Audit
But, still some small-scale business owners ask their SEO executives to try for uplifted Alexa ranking. Because they use good ranking as a measure to list out in their checklist while talking with their customers.

So, how can we get our Alexa ranking improved? One thing that makes Alexa ranking totally unreliable is that it does not give much importance to the web content and quality. It depends on only the data from the computers or devices in which the toolbar is installed. The same thing makes it easy to manipulate.

So, what we do to get good Alexa ranking?
Amazon website's Alexa rank is 8
We can improve our Alexa ranking by simply installing the Alexa toolbar to our browsers. They are now available as plug-ins and extensions which can be added to our browsers. We don't even need to login to the Website. In the home page itself, on the footer session, there is a link for Alexa Browser Extension. Just go there, and add that extension to our browser. If you use different browsers, add the extension to all browsers. The plugin is available for all browsers, Chrome, Internet Explorer, Firefox, Safari, or Opera. Next time you start your computer, open your browser and keep your website open in that browser. Let it remain open until you close the computer. When you open your website, the toolbar will give your website's Alexa ranking. You can see your ranking getting improved day by day.
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